adidas é nova patrocinadora de material esportivo da Confederação Brasileira de Skateboarding

A adidas é a nova patrocinadora de material esportivo da Confederação Brasileira de Skateboarding (CBSk). Um dos pilares da parceria é o fornecimento de uniforme para as Seleções Brasileiras de Park e Street nas Olimpíadas de Paris 2024 e nos Jogos Pan-Americanos de 2023, em Santiago (CHI), além dos Jogos Sul-Americanos de Praia 2023, em Santa Marta (COL). O acordo entre a empresa e o skateboarding institucional do Brasil é válido até 31 de dezembro de 2024.

“É um orgulho muito grande para a CBSk acertar essa parceria com uma empresa do tamanho da adidas. Tradicional no segmento de material esportivo, mas principalmente dentro da cena do skateboarding. A cultura e o estilo de vida do skateboarding brasileiro estarão muito bem representados no dia a dia e nas próximas competições”, destaca Eduardo Dias, vice-presidente da CBSk.

Durante as disputas do Pro Tour de Roma (ITA), entre os dias 18 e 25 de junho, o uniforme adidas já será disponibilizado para a comissão técnica e skatistas da Seleção Brasileira de Street.

“Estou muito animado por ter a adidas como parceira oficial da Seleção Brasileira. A adidas faz parte da cultura do skateboarding de rua no Brasil há muito tempo”, completa Felipe Gustavo, skatista da Seleção Brasileira.

Os lançamentos das coleções exclusivas serão anunciados futuramente. As peças, inclusive da coleção para uso no dia a dia, serão comercializadas pela adidas.

adidas Skateboarding Partners with Brazilian Skateboarding Federation

adidas Skateboarding is proud to announce an exciting new partnership with the Brazilian Skateboarding Federation / Confederação Brasileira de Skateboarding (CBSk) — the governing body recognized by the International Olympic Committee for skateboarding in Brazil. The partnership between the three-stripe brand and one of the most highly anticipated Olympic skateboarding teams underscores adidas’ commitment to supporting the culture of skateboarding in Brazil and will kick off at the Olympic Qualifier event in Rome, Italy on June 18 and continue through the 2024 Olympic Summer Games in Paris.

An integral member of Brazil's first-ever national skateboarding team and adidas Skateboarding Global team rider, Felipe Gustavo is no stranger to the stage — the 2007 Tampa Am phenom was the first skateboarder to drop into the inaugural Olympic street course in the Tokyo 2020 Summer Games. In addition to standing atop international podiums, Felipe has put out multiple widely celebrated video parts and is a highly respected street skateboarder known for his technical creativity. On the partnership between adidas Skateboarding and the CBSk Felipe has this to say, “I’m so excited to have adidas as an official partner of the Brazilian national team. adidas has been a big part of street skateboarding culture in Brazil for a long time — it just feels right. I can’t wait to see all the Brazilian homies reppin adidas gear at the Olympic Games in Paris 2024.”

Vice President of the Brazilian Skateboarding Federation, Eduardo Dias says, “The Brazilian Skateboarding Federation is very proud to have a partner as great as adidas with their history of amazing products, and commitment to the skateboarding scene. The culture and lifestyle of Brazilian skateboarding will be very well represented on a daily basis and in the upcoming competitions”.

In addition to outfitting the Brazilian skateboarding team and CBSk staff, the partnership between adidas Skateboarding and the Brazilian Skateboarding Federation will include a forthcoming co-created adidas apparel and accessory collection.